- Why should we start counting our visitors?

Counting your visitors in an accurate way enables you to:

•    Benchmark and assess the performance of your shop(s) in terms of conversion, gain visibility and control on  your business (Conversion rate = Percentage of visitors who take a desired action)
•     Identify patterns in public affluence
•    Segment traffic data
•    Facilitate the planning of resources
•    Optimize productivity
•     Enhance your ability attend customers and subsequently increase their satisfaction
•    Increase revenue
•    Refine accuracy in budgeting tasks
•    Establish new KPIs for your teams
•    Keep track of performance within your marketing department
•    Better evaluate the effects of marketing campaigns
•    Highlight symptoms of failure at an early stage and take action
•    Assess street traffic in front of your shops
•    Determine the appeal and potential of your locations and elaborate space management strategy
•    Motivate suppliers and partners through accurate and tangible data
•    Refine your sales models, feed your knowledge workers, boost intelligence and fire accuracy.